In July 2024, HMD made a significant announcement when it expanded its rebranding strategy to include feature phones and unveiled the Nokia 110 4G as its first HMD-branded feature phone. Initially, both Nokia and HMD 105 were displayed on HMD’s website, but this error was later rectified.
It appears that HMD is gearing up to introduce the Nokia 110 4G in specific markets, with China being one of them. The Chinese telecommunications agency recently issued certification documents for the Nokia TA-1674 feature phone, prominently featuring the Nokia logo. This certification occurred on September 13th, following the certification of the TA-1673 (likely the Nokia 105 4G) two months earlier.
Notably, the "Barbie phone" has also received certification, marking it as the first HMD-branded phone to be released in the Chinese market. It remains to be seen how well this collaboration phone will be received over JD, but it definitely represents an intriguing move by HMD.